Showit WebsitE Copywriting

Portolio Highlights

Defining a new way forward, together. Created for a collective of marriage and family therapists based in Chicago, IL – Definition's website represents a new home for their growing online therapy practice. The goal was to create a grounded and curiosity-driven "place" for potential clients to become intrigued, educated, and comfortable exploring their mental health services.

Artfully understated celebrations. Elaina brought her team through a full rebrand to showcase their event expertise beyond luxury wedding planning. Even with maternity leave on the heels of the major brand upgrade, Cru & Co booked a whole year of aligned wedding clients and attracted even more corporate and special event work. You can now find Cru & Co ranked on Google for "Boston Event Planning."

Personalized experiences, etched in memory. It's Love, Lettered over at Nerissa's B.'s Chicago-based studio. Already known locally for her perfectly-penned wedding stationery and statement gifts, the next step was expanding her in-person calligraphy services and luxury brand activations. Within months of launching her website, Nerissa started getting found locally on Google and has been fully booked for live personalization events.

For your ever-growing love. Jess at Maiora Studios dreamed of capturing a lifetime of joy for her photography clients – from engagements to baby bliss to heirloom photo albums for grandparents. Moving beyond a basic Pixieset booking page, her new website is a full storytelling experience. Streamlined service packages keep her calendar full, with repeat clients booking for multiple milestones.

Personality-filled, bold, and heartfelt – Lovely Day Events is where the party starts even before the reception. Based in British Columbia – where elopement possibilities are endless – wedding officiant Nicole wanted her website to bring potential clients through a lighthearted copy adventure to arrive at her service as the only destination for a daring, dreamy, and playful wedding ceremony.

Niala was ready to take her website from medical to magical to better reflect the spa-like experience she provides clients at her boutique medical aesthetics clinic. In addition to presenting her services by both condition and treatment for different readers and buyers, we highlighted the expertise of her caring and collaborative team and helped target her SEO for Toronto.